The Journey to Top Blogger by David Brock

Author:David Brock
Language: eng
Format: epub
Tags: blogger, top blogger, best blogging books, amazon books blogging, best books on blogging for money, how to beast blogger, journey to profits
Publisher: Scribl
Published: 2019-02-18T16:00:00+00:00

Chapter 5:

Creating a Personal Brand

Okay, so now we’re going to talk a bit more about the interesting stuff –the differentiating factors that will help you to become a top blogger rather than just a blogger.

One of the options available to you here then is to create a personal brand. This basically means that you’re going to put yourself at the forefront of your branding and

messaging and you’re going to become a living advocate and example of the lifestyle you’re living.

This isn’t 100% necessary to run a top blog. But if you think about the biggest blogs on the web that aren’t owned by massive companies, then you’ll realize that the personality of the owner is often front and center...

* Am Alpha M

* Strength Camp

* Smart Passive Income

* The Four Hour Workweek

* Matthew Woodward

* Brain Pickings

* The Art of Manliness

* Nerd Fitness

* Mark’s Daily Apple

* Heidi Cohen

* Etc.

Having a personality attached to a blog makes it much more relatable, much more interesting and much more trustworthy. When you read a blog that is run by an actual person who is happy for you to see their face, you can feel as though you almost know that person.

That way, you’re more likely to trust their opinion and to feel as though they are talking right to you when you read their comments.

Likewise, you can enjoy a bit of the voyeurism that comes from getting a glimpse into someone else’s life and you can live vicariously and see what their lifestyle must be like.

Reading about fitness on a generic blog is detached and you have no reassurance that the person writing cares about you, that they practice what they preach or that what they preach even works.

But if you are reading the blog of a guy who lives the life he promotes: who is in fantastic shape, who looks confident and attractive and who is friendly and outgoing, then suddenly they become a walking advert for the ideas and lifestyle they recommend. Suddenly you want to listen.

Creating a personal brand also opens up a lot more marketing opportunities and makes a lot more sense when it comes to Instagram etc.

So how do you do it?

Step One – Invest in Your Most Important Brand

In life, your name is your most important brand. Now that is also going to be true in an even more literal, business sense.

And just like any brand, you need to invest if you want to get the most from it. In other words, you need to practice what

you preach and you need to show that you

are someone worth listening too. If a tramp came up to you and started giving you advice would you listen? No!

Likewise, if a ‘regular looking guy’ (or gal) came up and gave you advice you might likewise not be all that inclined to listen.

We listen to people who seem to have it all together and so you need to try and present that face to the world.

This means that you need to start thinking about how you come across.

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